Hi, I’m Sierra

A data-driven digital marketing strategist specializing in audience targeting, engagement, and growth.

Decorative banner.

Project Spotlight: wellness website

3 month period of analysis for one blog post

Despite generating 2.5k+ monthly visits, this wellness website’s flagship blog post had extremely low user engagement.

Reduced bounce rate from 79% to 13%

Increased scroll depth from 22% to 63%

Generated $35k in revenue through new email subscribers