Hi, I’m Sierra
A data-driven digital marketing strategist specializing in audience targeting, engagement, and growth.
Project Spotlight: wellness website
3 month period of analysis for one blog post
Despite generating 2.5k+ monthly visits, this wellness website’s flagship blog post had extremely low user engagement.
Reduced bounce rate from 79% to 13%
Increased scroll depth from 22% to 63%
Generated $35k in revenue through new email subscribers