by Sierra | Sep 10, 2023
Ask: Identify a viable target audience segment to market towards Conduct competitor research to see what does and doesn’t work for indirect competitors Deliver a digital strategy proposition for the client’s first hard launch of the product Problem: DeliveryKick needs...
by Sierra | Mar 19, 2023
Ask: Clean, merge, and analyze two datasets: Ford GoBike & Lyft Baywheels. Problem: Lyft Baywheels saw an immediate plummet in ridership as soon as they acquired the bikeshare company from Ford GoBike. Insight: There are two primary audience segments — leisurely...
by Sierra | Mar 15, 2023
Problem The animal rescue needs to clearly organize content for their 4 main audience segments – adopters, volunteers, donors, and fosterers. The adopters target audience segment has different needs at each stage of the marketing funnel. Cat adoptions are less popular...
by Sierra | Nov 3, 2022
Nöz is a fictional brand that sells a reef-safe nose sunscreen product in four fun colors. Objective Use the provided Nöz customer persona, Frances the Fashionista, to guide ecommerce web design and digital marketing strategies that move this target audience...
