Announcement bars are a great way for you to immediately communicate the most important information that you want your website visitors to know. The best part? Announcement bars are less invasive than lightboxes. While lightboxes are a great way to generate leads, they should be reserved for more important & interactive things like asking for an email address.
Announcement bars, on the other hand, are a great way to display information to your users without disrupting the user experience for a simple “free shipping” message. Utilizing both of these website elements can help you create a well-rounded approach to moving your target audience down the marketing funnel.
In the video below, I talk about announcement bars specifically. In what ways can you use an announcement bar to help users overcome objections? How can an announcement bar reduce friction in the customer journey? What messages should you put in your announcement bar to help generate sales and increase your average order value? I answer these questions and more in the video, so let’s take a look!
The three announcement bar examples that I discuss in the video only scratch the surface of how to create a strategic announcement bar message. Hopefully this video shows you how announcement bars can be a powerful addition to your conversion rate optimization strategy for your ecommerce website, and inspires you to give it a try!