Lyft Baywheels: User Analysis

Mar 19, 2023

Ask: Clean, merge, and analyze two datasets: Ford GoBike & Lyft Baywheels.

Problem: Lyft Baywheels saw an immediate plummet in ridership as soon as they acquired the bikeshare company from Ford GoBike. 

Insight: There are two primary audience segments — leisurely & irregular riders vs regular riders.

Solution: Identify patterns in user behavior to determine the needs of each user group, creating the foundation for Lyft’s future marketing efforts.


  • User persona
  • Empathy map
  • SQL
  • Tableau 
  • Digestible presentation design