Ask: Clean, merge, and analyze two datasets: Ford GoBike & Lyft Baywheels.

Problem: Lyft Baywheels saw an immediate plummet in ridership as soon as they acquired the bikeshare company from Ford GoBike. 

Insight: There are two primary audience segments — leisurely & irregular riders vs regular riders.

Solution: Identify patterns in user behavior to determine the needs of each user group, creating the foundation for Lyft’s future marketing efforts.

Skills: 

• User persona
• Empathy map
• SQL
• Tableau 
• Digestible presentation design

The Deck: