How a Website Redesign Helped Increase Apartment Occupancy in Downtown Macon A website should do more than exist. It should guide visitors toward a decision. For apartment communities, that decision is simple. Schedule a tour or sign a lease. When that path is...
Real-world troubleshooting scenarios that showcase my ability to quickly identify root causes and implement practical solutions, from technical quirks to user-error edge cases across tools like Microsoft Excel and Tableau.
A collection of my advanced Microsoft Excel projects demonstrating complex formulas, data modeling, and real-world problem solving. These examples highlight how I turn raw data into structured, decision-ready insights.
When it comes to creating a portfolio website, it's not just about the design and layout. Imagine web design: countless templates are available, but without strategic, engaging content, the website won't attract or convert visitors. The same principle applies to your...
Ask: Identify a viable target audience segment to market towards Conduct competitor research to see what does and doesn’t work for indirect competitors Deliver a digital strategy proposition for the client’s first hard launch of the product Problem: DeliveryKick needs...
Ask: Clean, merge, and analyze two datasets: Ford GoBike & Lyft Baywheels. Problem: Lyft Baywheels saw an immediate plummet in ridership as soon as they acquired the bikeshare company from Ford GoBike. Insight: There are two primary audience segments — leisurely...
Problem The animal rescue needs to clearly organize content for their 4 main audience segments – adopters, volunteers, donors, and fosterers. The adopters target audience segment has different needs at each stage of the marketing funnel. Cat adoptions are less popular...
Example 1: showcase how your product outperforms your competitors. Specifically explaining how your product stacks up against the competition’s product equivalent can be a great way to help your audience see what makes your product the obvious choice out of all the...
After googling and talking to Divi support over the span of two weeks, I finally figured out how to display the featured image captions for Wordpress.org blog posts — specifically if you’re using the Divi theme builder that lets you create templates with dynamic...
A search journey is the combination of search terms that a person enters in order to find something like a product, a restaurant, or an answer to a question. Some people begin a search journey with specific search terms like “aerial yoga studio near me” because they...
Nöz is a fictional brand that sells a reef-safe nose sunscreen product in four fun colors. Objective Use the provided Nöz customer persona, Frances the Fashionista, to guide ecommerce web design and digital marketing strategies that move this target audience...
Etsy is a fantastic marketplace for small business owners to sell their products because the platform does a lot of the legwork for you — especially if you’re new to ecommerce. Platforms like Etsy know that they’ll make money when you make money, so they dedicate a...