Portfolio Projects

Metasearch Engine: Audience Research & Digital Strategy

Metasearch Engine: Audience Research & Digital Strategy

Ask: Identify a viable target audience segment to market towards Conduct competitor research to see what does and doesn’t work for indirect competitors Deliver a digital strategy proposition for the client’s first hard launch of the product Problem: DeliveryKick needs...

Lyft Baywheels: User Analysis

Lyft Baywheels: User Analysis

Ask: Clean, merge, and analyze two datasets: Ford GoBike & Lyft Baywheels. Problem: Lyft Baywheels saw an immediate plummet in ridership as soon as they acquired the bikeshare company from Ford GoBike.  Insight: There are two primary audience segments — leisurely...

Pink Paws: On-Site SEO & Content Marketing Strategy

Pink Paws: On-Site SEO & Content Marketing Strategy

Problem The animal rescue needs to clearly organize content for their 4 main audience segments – adopters, volunteers, donors, and fosterers. The adopters target audience segment has different needs at each stage of the marketing funnel. Cat adoptions are less popular...

Portfolio Project: Nöz Digital Strategy

Portfolio Project: Nöz Digital Strategy

Nöz is a fictional brand that sells a reef-safe nose sunscreen product in four fun colors.  Objective Use the provided Nöz customer persona, Frances the Fashionista, to guide ecommerce web design and digital marketing strategies that move this target audience...