Metasearch Engine: Audience Research & Digital Strategy

Sep 10, 2023


  • Identify a viable target audience segment to market towards
  • Conduct competitor research to see what does and doesn’t work for indirect competitors
  • Deliver a digital strategy proposition for the client’s first hard launch of the product

DeliveryKick needs to market themselves to an audience of users who are looking to simplify the process of ordering food delivery without positioning themselves as an app through which users can place orders.

Craft compelling messaging that revolves around simplifying the food delivery experience, placing emphasis on the search rather than the order placement.


  • Audience Research
  • Competitor Analysis
  • Data-Driven Social Media Audit
  • Digestible Presentation Design