I’m super excited to show you the On-Site SEO & Content Marketing Strategy that I created for Pink Paws Animal Rescue! This project is a shining example of how smart SEO and content marketing can help boost your online presence and attract more visitors to your website.
The project kicked off with a thorough customer persona analysis, which helped me gain deep insights into Pink Paws’ target audience. Armed with this knowledge, I embarked on a search journey analysis to identify the most relevant keywords and phrases for every stage of the marketing funnel.
The project also includes a brainstorming session for blog post topics, followed by comprehensive keyword research to ensure that every post hits the mark in terms of search intent.
And let’s not forget about the sitemap. I worked hard to ensure that the website’s navigation is intuitive and user-friendly, making it easy for visitors to find the information they need about donating, volunteering, and adopting.
So what’s the big takeaway? With the right strategy in place, SEO and content marketing can transform your online presence and attract more warm leads to your website.