Metasearch Engine: Audience Research & Digital Strategy

Ask: Identify a viable target audience segment to market towards Conduct competitor research to see what does and doesn’t work for indirect competitors Deliver a digital strategy proposition for the client’s first hard launch of the product Problem: DeliveryKick needs...
Lyft Baywheels: User Analysis

Lyft Baywheels: User Analysis

Ask: Clean, merge, and analyze two datasets: Ford GoBike & Lyft Baywheels. Problem: Lyft Baywheels saw an immediate plummet in ridership as soon as they acquired the bikeshare company from Ford GoBike.  Insight: There are two primary audience segments — leisurely...
Pink Paws: On-Site SEO & Content Marketing Strategy

Pink Paws: On-Site SEO & Content Marketing Strategy

Problem The animal rescue needs to clearly organize content for their 4 main audience segments – adopters, volunteers, donors, and fosterers. The adopters target audience segment has different needs at each stage of the marketing funnel. Cat adoptions are less popular...