Planning vs. Building: Creating a Portfolio Website with Impact

When it comes to creating a portfolio website, it’s not just about the design and layout. Imagine web design: countless templates are available, but without strategic, engaging content, the website won’t attract or convert visitors. The same principle...
Metasearch Engine: Audience Research & Digital Strategy

Metasearch Engine: Audience Research & Digital Strategy

Ask: Identify a viable target audience segment to market towards Conduct competitor research to see what does and doesn’t work for indirect competitors Deliver a digital strategy proposition for the client’s first hard launch of the product Problem: DeliveryKick needs...
Lyft Baywheels: User Analysis

Lyft Baywheels: User Analysis

Ask: Clean, merge, and analyze two datasets: Ford GoBike & Lyft Baywheels. Problem: Lyft Baywheels saw an immediate plummet in ridership as soon as they acquired the bikeshare company from Ford GoBike.  Insight: There are two primary audience segments — leisurely...