by Sierra | Sep 10, 2023
Ask: Identify a viable target audience segment to market towards Conduct competitor research to see what does and doesn’t work for indirect competitors Deliver a digital strategy proposition for the client’s first hard launch of the product Problem: DeliveryKick needs...
by Sierra | Mar 19, 2023
Ask: Clean, merge, and analyze two datasets: Ford GoBike & Lyft Baywheels. Problem: Lyft Baywheels saw an immediate plummet in ridership as soon as they acquired the bikeshare company from Ford GoBike. Insight: There are two primary audience segments — leisurely...
by Sierra | Mar 15, 2023
Problem The animal rescue needs to clearly organize content for their 4 main audience segments – adopters, volunteers, donors, and fosterers. The adopters target audience segment has different needs at each stage of the marketing funnel. Cat adoptions are less popular...
by Sierra | Nov 19, 2022
Example 1: showcase how your product outperforms your competitors. Specifically explaining how your product stacks up against the competition’s product equivalent can be a great way to help your audience see what makes your product the obvious choice out of all the...
by Sierra | Nov 11, 2022
After googling and talking to Divi support over the span of two weeks, I finally figured out how to display the featured image captions for WordPress.org blog posts — specifically if you’re using the Divi theme builder that lets you create templates with dynamic...
