Data-Driven Digital Marketing
Let the data do the talking – is your target audience into it?
Audience Research for New Metasearch Engine
Determine viable target audience segments for a startup with no historical data.
Lyft Baywheels: User Analysis
Why did ridership plummet immediately after Lyft acquired Ford’s bikeshare program?
Pink Paws: On-Site SEO & Content Marketing
How do we create one site that’s relevant & helpful to four different audience segments?