Data-Driven Digital Marketing

Let the data do the talking – is your target audience into it?

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Audience Research for New Metasearch Engine

Determine viable target audience segments for a startup with no historical data.

Exploratory data analysis project cover image.

Lyft Baywheels: User Analysis

Why did ridership plummet immediately after Lyft acquired Ford’s bikeshare program?

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Pink Paws: On-Site SEO & Content Marketing

How do we create one site that’s relevant & helpful to four different audience segments?

Work Samples